This Halloween Food Packaging Highlights Creepy Ingredients
Laura McQuarrie — October 21, 2014 — Lifestyle
References: behance.net & behance.net
This creepy series of Halloween food packaging by Gina Moyer targets an audience with a taste for the darker side of life. The six frozen Black Spoon Daring Dinner Entrees include eats like escargots, chicken, octopus, pig feet and frog legs, appealing to those with adventurous appetites. Each of the products is presented with a name and a picture that makes it seem a little squirm-worthy.
To make each of the "daring dinners" stand out even more in the frozen food section, each of the meals is contained in a creepy coffin-shaped box, to really make it known that what you are about to eat will be a little different from the other foods you normally find in the grocery store's frozen aisle.
To make each of the "daring dinners" stand out even more in the frozen food section, each of the meals is contained in a creepy coffin-shaped box, to really make it known that what you are about to eat will be a little different from the other foods you normally find in the grocery store's frozen aisle.
Trend Themes
1. Halloween-themed Packaging - Disruptive innovation opportunity: Develop unique and eerie packaging designs to cater to the Halloween market.
2. Adventurous Food Options - Disruptive innovation opportunity: Create new and daring food options to appeal to consumers with adventurous appetites.
3. Visual Storytelling in Food Packaging - Disruptive innovation opportunity: Utilize compelling visuals and storytelling techniques in packaging to captivate customers and differentiate products.
Industry Implications
1. Frozen Food Industry - Disruptive innovation opportunity: Introduce unconventional frozen food products to challenge traditional offerings.
2. Catering and Event Planning Industry - Disruptive innovation opportunity: Offer spooky and themed food packages for Halloween parties and events.
3. Graphic Design and Packaging Industry - Disruptive innovation opportunity: Provide unique and creative packaging solutions for food and beverage brands seeking to stand out in the market.
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