Progresso Introduces Chili Products With an Interesting Packaging Concept
Vasiliki Marapas — January 21, 2015 — Lifestyle
Progresso has launched two new chili products, each packaged in a compact, easy-to-use pouch.
The pouches, which hold 20-oz or two-and-a-half servings, speak to both consumer experience and shelf impact. Progresso's Associate Marketing Manager explains, "Pouches are a convenient and user-friendly format for our consumers, while also standing out on shelf." The compact pouches take up very little space in a pantry, are immediately recognizable thanks to their unique shape and bold graphics and are incredibly easy to open. The pouches are also designed to better protect the contents, enhancing the taste of the product over the course of its shelf life.
Both of the chili's feature unique flavor profiles -- Smokehouse Pork and Beef Chili with Beans and Southwest Style White Chicken Chili with Beans -- that will delight soup fans everywhere.
The pouches, which hold 20-oz or two-and-a-half servings, speak to both consumer experience and shelf impact. Progresso's Associate Marketing Manager explains, "Pouches are a convenient and user-friendly format for our consumers, while also standing out on shelf." The compact pouches take up very little space in a pantry, are immediately recognizable thanks to their unique shape and bold graphics and are incredibly easy to open. The pouches are also designed to better protect the contents, enhancing the taste of the product over the course of its shelf life.
Both of the chili's feature unique flavor profiles -- Smokehouse Pork and Beef Chili with Beans and Southwest Style White Chicken Chili with Beans -- that will delight soup fans everywhere.
Trend Themes
1. Convenient Packaging - Compact chili pouches offer convenience for consumers and differentiate products on store shelves.
2. Unique Flavor Profiles - Chili products with distinct and innovative flavor profiles provide a new and exciting experience for soup enthusiasts.
3. Enhanced Shelf Life - Packaging designs that prioritize protecting the contents, thus improving the taste and longevity of the product.
Industry Implications
1. Food Packaging - Innovative packaging concepts like compact pouches create opportunities for advancements in food packaging technology.
2. Canned Food - The introduction of unique chili flavors in compact pouches presents opportunities for disruptive innovation within the canned food industry.
3. Soup Manufacturing - The incorporation of unique chili flavor profiles in pouch packaging opens up possibilities for new product development and market expansion in the soup manufacturing sector.
2.2
Score
Popularity
Activity
Freshness
