Belmonte Raw is a New Juice Brand That Boasts Luxurious Packaging
Rebecca Byers — June 26, 2015 — Lifestyle
References: belmonteraw & thedieline
Belmonte Raw is a Toronto-based raw juice brand boasting a dynamic range of branding that gives the company a competitive edge in a saturated juice cleanse market. With a handful of physical locations and a booming delivery service, Belmonte Raw has quickly established itself as a major player in the city's colorful juicing scene.
Launched six years ago by Carol Belmonte, the brand's fast growth required a rebrand in order to maintain its position. The line also includes raw foods such as salads and will soon expand to include raw food kits. Delivered by bicycle and available in the Holt Renfrew cafe, the colorful juices are contained in square glass bottles with simplistic black labels that feel almost utilitarian.
Launched six years ago by Carol Belmonte, the brand's fast growth required a rebrand in order to maintain its position. The line also includes raw foods such as salads and will soon expand to include raw food kits. Delivered by bicycle and available in the Holt Renfrew cafe, the colorful juices are contained in square glass bottles with simplistic black labels that feel almost utilitarian.
Trend Themes
1. Luxury Raw Juice Branding - Opportunity for new juice brands to differentiate themselves from competitors with unique and luxurious packaging designs.
2. Expansion Into Raw Foods and Meal Kits - Adding raw food options and meal kits to juice brands' offerings presents an opportunity to appeal to a wider range of health-conscious consumers.
3. Bicycle Delivery Services - Bicycle delivery services can be a sustainable and efficient option for juice and food brands, reducing their carbon footprint and providing a unique selling point.
Industry Implications
1. Health Food and Beverage - Innovative and unique branding can set apart new and existing juice and raw food brands in a crowded health food and beverage industry.
2. Food Delivery - As more consumers turn to delivery services for convenience and safety, there is an opportunity for food and beverage brands to invest in efficient and sustainable delivery options.
3. Fashion Retail - Partnering with fashion retailers like Holt Renfrew creates new opportunities for health food and beverage brands to reach a wider and more affluent consumer base.
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