Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Millennial Rewind

Skincare brands are positioning anti-aging products to target younger markets

Implications - Through playful branding, sophisticated skincare formulas are being repositioned to appeal to the Millennial crowd. Considered the generation that sparked the self-care movement, many Millennials pride themselves on having elaborate skincare rituals that are highly informed by digital media and online forums. Brands are leveraging this momentum to promote preventative anti-aging products to this younger demographic that is both highly concerned and highly educated about its health and wellness.
Workshop Question - How can you target younger demographics as they become more sophisticated through self-education?
Trend Themes
1. Youthful Anti-aging Products - Companies are marketing anti-aging skincare products towards the millennial market with unique branding and formulas.
2. Anime and Fiction-themed Cosmetics - Cosmetic companies are releasing lines of anime and fiction-themed cosmetics products to market to fans and collectors of popular franchises.
3. Fun and Playful Skincare - Brands are appealing to younger demographics with whimsical and fun skincare products such as the unicorn-themed face masks from BioBelle Cosmetics.
Industry Implications
1. Cosmetic Industry - Cosmetic companies have an opportunity to experiment with unique branding and packaging to create memorable and attractive products targeted towards different demographics.
2. Skincare Industry - Skincare companies have an opportunity to create innovative formulas and ingredients that appeal to younger demographics' skincare routines and concerns.
3. Pop Culture and Fandom Industry - Companies and brands can cash in on the enthusiasm of fandoms and pop culture trends by releasing themed and branded products such as anime and fiction-themed cosmetics.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
92,056 Total Clicks
Date Range:
Jul 16 — Jul 17
Trending:
Average
Consumer Insight Topics:

Related Examples

Dual-Formula Golden Masks
Dual-Formula Golden Masks
The New Tarte Face Mask is a First for the Brand
Bubbling Clay Face Masks
Bubbling Clay Face Masks
Milky Piggy's Carbonated Bubble Clay Mask Has a Cloud-Like Consistency
Earthy Face Mask Powders
Earthy Face Mask Powders
Srichand's Tanaka Gold Powder Mask is Sourced from Tree Bark
Botanical Mask Applicator Sets
Botanical Mask Applicator Sets
The Hanacure Facial Harnesses the Benefits of the Lotus Flower
play_circle_filledAntioxidant Watermelon Masks
Antioxidant Watermelon Masks
Glow Recipe's Overnight Face Mask Has a 5,000-Person Waitlist
Costume-Inspired Skincare Masks
Costume-Inspired Skincare Masks
MAD Beauty's Novelty Eye Mask is Shaped Like a Masquerade Mask
Pill-Packaged Face Masks
Pill-Packaged Face Masks
The Ultra H2O Water-Jelly Modeling Mask Comes in a Capsule Package
Male-Targeted Sheet Masks
Male-Targeted Sheet Masks
Superface's Anti-Aging Sheet Mask for Men Nourishes and Lifts the Skin
Single-Use Mud Mask Sets
Single-Use Mud Mask Sets
Mint's Mud Detox Clay Mask Comes with a Brush for Mess-Free Application
play_circle_filledAudible Anime Footwear
Audible Anime Footwear
Snorlax Snoring Slippers are Ideal for Midnight 'Pokemon Go' Playthroughs
Medicinal Mushroom Products
Medicinal Mushroom Products
The Brand Loom Offers Gourmet Fungal Products and Tinctures
Sheer Lip Oils
Sheer Lip Oils
The Brand 'butter London' Offers Moisturizing Lip Products
Blue Zone-Inspired Facial Serums
Blue Zone-Inspired Facial Serums
Chanel's Blue Serum is Made With Olives and Green Coffee
Skin-Reviving Fermented Concentrates
Skin-Reviving Fermented Concentrates
This Skin Reviver Protects Against Environmental Aggressors
Skin-Firming Gel Wands
Skin-Firming Gel Wands
LING New York's Anti-Aging Gel Instantly Lifts and Reduces Fine Lines
Balancing Skincare Kits
Balancing Skincare Kits
Herborist's Value Set Offers Cleansing, Toning and Emulsion Products
Stimulating Eye Contour Gels
Stimulating Eye Contour Gels
Herborist's Moisturizing Eye Gel Reduces Dark Spots and Puffiness
Anti-Aging Pearl Powders
Anti-Aging Pearl Powders
Wei East's Ageless Correcting Powder Balances and Perfects Skin
Encapsulated Sleep Mask Packs
Encapsulated Sleep Mask Packs
Yue-Sai's Capsule Masks Nourish One's Skin Overnight
Two-In-One Decolletage Treatments
Two-In-One Decolletage Treatments
Estee Lauder's Formula and Massager Repair the Neck and Chest
Wrinkle-Reducing Chest Pads
Wrinkle-Reducing Chest Pads
Wrinkles Schminkles Makes Silicone Chest Pieces to Be Worn Overnight
Rejuvenating Decolletage Masks
Rejuvenating Decolletage Masks
This 20-Minute Anti-Aging Treatment Targets Neck and Chest Wrinkles
Heat-Activated Neck Serums
Heat-Activated Neck Serums
Science Serum's Neck Cream Has Smart Polymers That Respond to the Body
Anime Monster Cake Pans
Anime Monster Cake Pans
ThinkGeek's Pikachu Cake Pan Lets Pokemon Fans Bake Cute Cakes
Korean Sheet Mask Subscriptions
Korean Sheet Mask Subscriptions
FaceTory is a Service That Exclusively Provides Korean Face Masks
Luxury Anime Watches
Luxury Anime Watches
The RJ X Pokemon Watch Features Fine Swiss Movement and a Pikachu
Scrumptious Anime Cake Desserts
Scrumptious Anime Cake Desserts
These Pokemon Cupcakes Come in Various Styles and Flavors
Edible Anime Donuts
Edible Anime Donuts
Krispy Kreme in South Korea is Serving Cute Donuts with a Pokemon Theme
Monstrous Cafe Menus
Monstrous Cafe Menus
Japan's Namja Town Indoor Amusement Park Features a Godzilla-Themed Menu
Anime Retail Decor
Anime Retail Decor
Target is the Newest Brand to Take Advantage of the Current Pokemon Craze
Cartoon Choreography Software
Cartoon Choreography Software
MMD Satoshi Uses Open Freeware to Create Pokemon Dance Videos
Anime Monster Burgers
Anime Monster Burgers
Down N' Out in Sydney is Offering a Limited Edition Pokemon Burger Trio
Peeling Lip Products
Peeling Lip Products
This Peel-Off Lip Stain From Skinaz Incorporates Korean Cosmetic Practices
Peel-Off Brow Gels
Peel-Off Brow Gels
Etude House's Peeling Brow Tint Makes Your Eyebrow Makeup Last Longer
Frothy Foaming Facial Masks
Frothy Foaming Facial Masks
This Oxygen Facial Works to Improve Skin with a Unique Technique
Feline Face Mask Massagers
Feline Face Mask Massagers
The Hello Kitty Facial Massage Set Rejuvenates Skin Through Vibrations
Peach-Based Face Masks
Peach-Based Face Masks
A'PIEU's Peach Sheet Masks are Infused with Nutritious Yogurt Extracts
Peel-Off Lipsticks
Peel-Off Lipsticks
The Berrisom Lip Stain Peels Off But Provides Long Lasting Color
Luxury Lace Skin Care
Luxury Lace Skin Care
This Givenchy Lace Face Mask Gives a Glowing and Fashionable Appearance
Superfood Face Masks
Superfood Face Masks
This Leaders Insolution Sheet Mask Clears Skin with Coconut Oil and Broccoli
Pull-N-Peel Lip Stains
Pull-N-Peel Lip Stains
The Korean Cosmetics Brand Berrisom Created This Peel-Styled Lip Gloss
Peelable Nail Polish
Peelable Nail Polish
Tinkerbell's Peel-Off Nail Varnish is Nostalgic and 90s-Inspired
Glamorously Geeky Nails
Glamorously Geeky Nails
The Darth Vader and Batman Nail Decals are Adorkable
Peel-Off Exfoliating Cleansers
Peel-Off Exfoliating Cleansers
The Boscia Luminizing Black Mask Contains Antioxidants