Campus ambassador programs and services skew toward career training
Implications - Creating a sense of positive brand recognition, brands that are looking to establish a presence on college campuses are doing so by offering career training and networking opportunities. This is especially poignant for members of Generation Z who are more career-focused and linear in their thinking than the Millennial generation.
Workshop Question - How does your product or service create new opportunities for the youth generation?
Trend Themes
1. Career Training Programs for Students - Brands are creating campus ambassadorship programs that offer career training and networking opportunities for college students, catering to the career-focused Generation Z demographic.
2. Student Ambassador Programs - Brands are using brand ambassadors to promote their products by integrating them into the collegiate lifestyle.
3. Industry-specific Internship Programs - Brands are launching internship programs that target college students to promote their industry and mission, often with the opportunity for students to intern with professionals in the field.
Industry Implications
1. Fashion and Lingerie Industry - The fashion and lingerie industry is using campus rep programs to expand their reach at the college level and personalize their marketing to college-aged clients.
2. Technology Industry - The technology industry is launching student ambassador programs to promote their brand and products by connecting students across college networks.
3. Sports Industry - The sports industry is creating student ambassador programs to immerse students in the company's culture of innovation while marketing to young consumers.
5 Featured, 41 Examples:
93,165 Total Clicks
Date Range:
Sep 16 — May 18
Trending:
Mild
Consumer Insight Topics:
