Costa Coffee's 'Clever Cup' Integrates Barclaycard's bPay Technology
Laura McQuarrie — November 29, 2018 — Eco
References: home.barclaycard & fabnews.live
As part of its new reusable cup range, Costa Coffee is introducing the 'Clever Cup,' which integrates contactless payment technology from Barclaycard. Thanks to the integration of Barclaycard's bPay technology, the Clever Cup makes it possible for Costa Coffee customers to make purchases using the cup directly, as well as perform other actions such as topping up their balance or tracking payments.
In late November, the Clever Cup will be appearing in Costa Coffee stores, giving consumers all the more incentive to invest in a reusable vessel for coffee. The Clever Cup is helping to relaunch Costa Coffee's reusable cup range, as well as announce its commitment to recycling 500 million takeaway cups by the year 2020.
While the Clever Cup can easily be used at Costa Coffee, it is also useful anywhere contactless payments are accepted.
In late November, the Clever Cup will be appearing in Costa Coffee stores, giving consumers all the more incentive to invest in a reusable vessel for coffee. The Clever Cup is helping to relaunch Costa Coffee's reusable cup range, as well as announce its commitment to recycling 500 million takeaway cups by the year 2020.
While the Clever Cup can easily be used at Costa Coffee, it is also useful anywhere contactless payments are accepted.
Trend Themes
1. Contactless Reusable Cups - The integration of payment technology with reusable cups presents an opportunity for businesses to offer innovative, sustainable solutions to their customers.
2. Bpay Technology Integration - The integration of Barclaycard's bPay technology with reusable cups highlights the potential for disruptive innovation in the financial technology industry.
3. Reusable Cup Revolution - As businesses increasingly embrace reusable cups, it presents substantial opportunities for companies to innovate in the sustainable materials and packaging industry.
Industry Implications
1. Food and Beverage - Coffee shops and restaurants can leverage integrated payment technologies with reusable cups to develop a more sustainable, customer-centric brand.
2. Financial Technology - Integrating payment technology into non-financial products like reusable cups shows how Fintech can leverage IoT and data to develop innovative, customer-centric solutions.
3. Sustainable Materials and Packaging - Increased adoption of reusable cups creates significant market opportunities for manufacturers to develop innovative, eco-friendly materials and packaging across various industries.
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