The New Starbucks App and Case Makes Paying for Coffee Easier Than Ever
Christopher Magsambol — August 7, 2015 — Tech
References: starbucks.co.jp & psfk
You can now pay for coffee at Starbucks with a tap of your phone case through a new Starbucks app. Uniform Experiment, a men's apparel store in Japan, has collaborated with Starbucks to create the Starbucks Touch phone case.
The app allows customers to order their drink, and tap -- with very same phone they used to order -- to pay for the purchase. The app also has a history feature and will allow coffee lovers to track their purchases.
Aesthetically, the case varies from a simple case with a Starbucks logo on a faux sleeve to resemble the famous cup. Another design includes a series of colorful squares accompanied by the same faux sleeve, off centered of course.
As it stands, the case is only available in two stores in Japan and only for the iPhone 6.
The app allows customers to order their drink, and tap -- with very same phone they used to order -- to pay for the purchase. The app also has a history feature and will allow coffee lovers to track their purchases.
Aesthetically, the case varies from a simple case with a Starbucks logo on a faux sleeve to resemble the famous cup. Another design includes a series of colorful squares accompanied by the same faux sleeve, off centered of course.
As it stands, the case is only available in two stores in Japan and only for the iPhone 6.
Trend Themes
1. Mobile Payment Cases - The integration of phone cases with mobile payment apps presents an opportunity for businesses to streamline the purchasing process for customers.
2. App-based Ordering - The development of apps that allow customers to order and pay for products in one seamless experience opens up possibilities for increased convenience and efficiency.
3. Personalized Phone Case Designs - The collaboration between Starbucks and Uniform Experiment highlights the trend of creating unique and aesthetically pleasing phone case designs that align with specific brands or themes.
Industry Implications
1. Retail - Retailers can explore the use of mobile payment cases to enhance the shopping experience and simplify transactions for customers.
2. Food and Beverage - The integration of app-based ordering and payment in the food and beverage industry can revolutionize the way customers interact with establishments and improve efficiency.
3. Consumer Electronics - The demand for personalized phone case designs presents an opportunity for the consumer electronics industry to develop unique and branded accessories that cater to individual preferences.
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