Lucozade Energy Drink Bottles Contain Contactless Chips for Free Subway Rides
Laura McQuarrie — May 31, 2017 — World
References: lucozadeenergy & digitalspy
For a limited time this summer, Luzocade Energy drink bottles will be given out to commuters in London. As well as providing refreshment in the form of a beverage, the bottles will also give access to a free subway ride on the London Underground system.
The energy drink bottles contain contactless chips at the bottom, which can be scanned in the same way as an Oyster card to begin one's journey. As part of this promotion, thousands of bottles will be given away, but only at Oxford Circus Tube station.
While many transportation systems are now making the switch to contactless fare payments, a number of brands are also showing the many ways in which their products can be seamlessly integrated with the technology.
The energy drink bottles contain contactless chips at the bottom, which can be scanned in the same way as an Oyster card to begin one's journey. As part of this promotion, thousands of bottles will be given away, but only at Oxford Circus Tube station.
While many transportation systems are now making the switch to contactless fare payments, a number of brands are also showing the many ways in which their products can be seamlessly integrated with the technology.
Trend Themes
1. Contactless Fare Payment - Opportunity to develop innovative payment solutions using contactless technology in transportation systems.
2. Product Integration - Brands can explore ways to seamlessly integrate their products with contactless technology for added convenience and value.
3. Promotional Partnerships - Potential for collaborations between beverage companies and transportation systems to offer promotional incentives and enhance customer experience.
Industry Implications
1. Transportation - Disruptive innovation opportunities are present in the development of contactless fare payment systems and technologies.
2. Beverage - Beverage companies can explore product integration with contactless technology to offer added benefits and create unique selling points.
3. Advertising and Marketing - Promotional partnerships between brands and transportation systems can provide new opportunities for targeted advertising and customer engagement.
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