These 'Smart Benches' Offer a Unique Way to Donate to Cancer Research
Laura McQuarrie — February 3, 2017 — Marketing
References: cancerresearchuk.org & eventmagazine
Contactless donation systems are becoming a popular way for organizations to collect funds from the public and Cancer Research UK is now also using this technology to encourage people to donate to cancer research.
Cancer Research UK teamed up with smart city business Strawberry Energy and the MKTG agency for the creation of solar-powered 'Smart Benches' that provide a place to sit, as well as Wi-Fi connectivity and phone-charging ports. With a tap of one's credit or debit card, it's also possible to make a £2 donation to Cancer Research UK.
On the use of smart street furniture for this initiative, MKTG's Michael Brown remarks: "The Smart Cities economy is going to be worth an estimated £400 [billion] by 2020, and UK industry is targeting 10% of that – which is twice the value of what the entire UK advertising sector was worth in 2016."
Cancer Research UK teamed up with smart city business Strawberry Energy and the MKTG agency for the creation of solar-powered 'Smart Benches' that provide a place to sit, as well as Wi-Fi connectivity and phone-charging ports. With a tap of one's credit or debit card, it's also possible to make a £2 donation to Cancer Research UK.
On the use of smart street furniture for this initiative, MKTG's Michael Brown remarks: "The Smart Cities economy is going to be worth an estimated £400 [billion] by 2020, and UK industry is targeting 10% of that – which is twice the value of what the entire UK advertising sector was worth in 2016."
Trend Themes
1. Contactless Donation Systems - The rise of contactless donation systems presents an opportunity for businesses to create innovative ways for organizations to collect funds.
2. Smart Benches - The creation of smart benches with Wi-Fi connectivity and phone-charging ports offers potential for businesses to enhance public spaces with additional features.
3. Smart Cities Economy - The growing smart cities economy opens doors for businesses to explore disruptive innovations and carve out a significant market share.
Industry Implications
1. Nonprofit and Charitable Organizations - Nonprofit and charitable organizations can explore contactless donation systems to improve fundraising efforts and make it easier for people to donate.
2. Outdoor Furniture Manufacturing - Outdoor furniture manufacturers have an opportunity to incorporate smart features into their products, such as Wi-Fi connectivity and charging ports, to attract customers.
3. Smart City Technology Providers - Smart city technology providers can help cities and organizations implement smart benches and other related infrastructure to create innovative public spaces.
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