Consumers integrate technology into their anti-aging skincare regimen
Implications - Second to owning a time machine to rewind the aging process, high-tech tools that promise to reverse fine lines and prevent future wrinkles are the answer for many consumers when it comes to sophisticated anti-aging they can use at home. As demand for instant gratification leaves creams and serums in the lurch, many consumers are turning to lasers and electronics that they can integrate into their skincare routines without having to undergo the pain of injectibles or surgery. This shift demonstrates a desire from consumers to take matters into their own hands when it comes to age reversal.
Workshop Question - How can you put product experience into the hands of the consumer?
Trend Themes
1. High-tech Beauty Tools - Consumers are turning to lasers and electronics when it comes to age reversal and achieving youthful-looking skin.
2. DIY Skincare - Consumers are exploring gadgets that are designed to make DIY all-natural face masks using fruits, vegetables, tea, milk, honey, eggs and other nourishing ingredients.
3. At-home Light Therapy Treatments - Gadgets are making available personal handheld light therapy devices, making it possible for people to undergo dermatological treatments in convenience and comfort of their own home.
Industry Implications
1. Beauty and Personal Care - There is an a huge opportunity for new entrants in the skincare business to design and supply high-tech gadgets for personal use.
2. Wellness and Health - Technologies like LightStim are being used for the purpose of boosting the skin's production of elastin and collagen, thus, further research in this industry could be made on such devices to consider a broader range of applications.
3. Electronic Manufacturing - There is an opportunity for manufacturers of plastic surgeons, dermatologists and estheticians to make more versatile and affordable high-quality products that satisfy the at-home market.
