Rebecca Minkoff's Designer Handbags Boast QR Codes to Unlock Store Rewards
Laura McQuarrie — March 23, 2017 — Luxury
References: rebeccaminkoff & fastcodesign
Many consumers take an immense amount of pride in owning luxury items like designer handbags, especially since it makes them feel like they are part of an exclusive club. In addition to the logo itself holding value, Rebecca Minkoff's newest bags also boast built-in rewards for those who support the brand by purchasing products.
All Rebecca Minkoff bags produced will soon be equipped with technology from Avery Dennison RBIS and EVRYTHNG, such as built-in QR codes, which can be used to unlock exclusive in-store rewards. As CEO Uri Minkoff describes: "As we’ve seen with with Pokémon Go, there’s a fascination around the gamification of people wandering around looking for things. It was like, 'wow, what if our products had a life from the moment they were turned on?'"
For the Spring 2017 show at New York Fashion Week, Rebecca Minkoff also tested the smart bags as a way to grant exclusive access to a VIP runway experience.
All Rebecca Minkoff bags produced will soon be equipped with technology from Avery Dennison RBIS and EVRYTHNG, such as built-in QR codes, which can be used to unlock exclusive in-store rewards. As CEO Uri Minkoff describes: "As we’ve seen with with Pokémon Go, there’s a fascination around the gamification of people wandering around looking for things. It was like, 'wow, what if our products had a life from the moment they were turned on?'"
For the Spring 2017 show at New York Fashion Week, Rebecca Minkoff also tested the smart bags as a way to grant exclusive access to a VIP runway experience.
Trend Themes
1. Luxury Loyalty Handbags - Using technology like QR codes, luxury brands can enhance the customer experience by offering exclusive rewards and access to VIP experiences.
2. Gamification of Luxury - Integrating elements of gamification, such as QR codes and rewards, into luxury products creates an interactive and engaging experience for customers.
3. Smart Bags for Fashion Week - Utilizing smart bags with built-in technology can provide exclusive access and enhance the overall event experience at fashion shows.
Industry Implications
1. Luxury Goods - Luxury brands can incorporate technology into their products to offer unique loyalty rewards and create a more interactive experience for customers.
2. Retail Technology - Companies like Avery Dennison RBIS and EVRYTHNG can provide innovative technologies, like QR codes, that enable luxury brands to offer enhanced loyalty programs.
3. Fashion Events - Fashion events, such as New York Fashion Week, can leverage smart bags with built-in technology to provide exclusive perks and enhance the overall attendee experience.
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