This Publix Supermarket Now Boasts a Starbucks Kiosk
Katherine Pendrill — January 13, 2017 — Business
References: orlandoweekly & orlandosentinel
A Publix supermarket in Winter Park, Florida, recently installed a Starbucks kiosk directly inside the store. While it is no secret that many shoppers get hungry while buying groceries, now they can also get their daily caffeine fix at the same time.
The Starbucks kiosk at Publix's Winter Park Village store is a full-service counter located next to the deli. The cafe sells Starbucks' signature drinks, breakfast sandwiches and select bakery items. The new coffee kiosk is the first of its kind at a Publix location and the brand plans to install similar Starbucks cafes inside four of its other supermarkets.
Publix's new in-store cafes ultimately make the supermarket a more attractive destination for shoppers as it allows them to grab their favorite Starbucks drink while simultaneously running errands.
The Starbucks kiosk at Publix's Winter Park Village store is a full-service counter located next to the deli. The cafe sells Starbucks' signature drinks, breakfast sandwiches and select bakery items. The new coffee kiosk is the first of its kind at a Publix location and the brand plans to install similar Starbucks cafes inside four of its other supermarkets.
Publix's new in-store cafes ultimately make the supermarket a more attractive destination for shoppers as it allows them to grab their favorite Starbucks drink while simultaneously running errands.
Trend Themes
1. In-store Coffee Kiosks - There is a growing trend towards in-store coffee kiosks, which can attract shoppers and provide a convenient service.
2. Coffee and Grocery Partnerships - More grocery stores are partnering with coffee brands to increase foot traffic and appeal to caffeine-loving shoppers.
3. Expanding Coffee Options - Grocery stores are expanding their coffee options to offer shoppers a wider range of beverage choices, which can increase customer loyalty.
Industry Implications
1. Grocery - Grocery stores can partner with coffee brands or expand their coffee offerings to improve the in-store experience and attract customers.
2. Coffee - Coffee companies can partner with grocery stores to expand their reach and appeal to a wider customer base.
3. Retail - Retail stores outside of the grocery industry can consider incorporating coffee kiosks to attract customers and provide added convenience.
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