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Instagrammable Dessert

Over-the-top rainbow desserts dominate consumer attention on and offline

Implications - Hyper-indulgent dessert items adorned with rainbow toppings are enticing social media-inclined consumers looking for experiences they can celebrate and relive online. This progression showcases the new secondary role of food and beverage experiences as shareable moments that emphasizes insider knowledge on of-the-moment menu items.
Workshop Question - How can you elevate your product offering into something inherently shareable?
Trend Themes
1. Rainbow Aesthetics - Across the food and beverage industry, brands are releasing products that put a premium on aesthetics, particularly those that are dazzlingly multi-colored.
2. Nostalgic Comfort Foods - Businesses are creating comfort foods that are delicious in taste and nostalgic, thereby allowing a person to have a slice while they relax, enjoy and reminisce about their childhood.
3. Creative Dessert Presentation - A highly photogenic treat that won't melt before one can snap the perfect shot to share on social media, including the potential to be touched by vibrant colors and different forms.
Industry Implications
1. Food and Beverage - Innovating in the creation of desserts that combine modern and traditional flavor experimentation with eye-catching aesthetics.
2. Retail and E-commerce - Opportunities in providing gourmet baking kits that make it easier to create creative desserts at home without the hassle.
3. Event Planning - An opportunity for caterers to up their dessert game by providing unique and colorful products, which emphasizes on their presentation and shareability on social media.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
153,983 Total Clicks
Date Range:
Jan 17 — Jun 19
Trending:
Warm

Featured Examples

Unicorn-Inspired Cannoli Desserts
Unicorn-Inspired Cannoli Desserts
The Unicornnoli Puts a Rainbow Twist on an Italian Dessert
Hot on the heel of Starbucks’ widely popular Unicorn Frappuccino, a pastry chef working in New York City has created a colorful new dessert known as the Unicornnoli. Made with a homemade... MORE
Vibrant DIY Pancake Kits
Vibrant DIY Pancake Kits
foodstirs' Celebration Rainbow Pancake Kit Boasts Organic Ingredients
Specializing in artisan baking kits and supplies, foodstirs creates a Celebration Rainbow Pancake Kit that helps both experienced and amateur bakers create fun desserts at home without the hassle.... MORE
Croissant Butter Ice Creams
Croissant Butter Ice Creams
NYC's Supermoon Bakehouse is Serving Up Croissant Butter Soft-Serve
New York City’s Supermoon Bakehouse is already known for serving up colorful, super sweet Croissants, and now the company is taking the flaky pastry to the next level with the debut of... MORE
Non-Melting Marshmallow Cones
Non-Melting Marshmallow Cones
NYC's Squish Marshmallows Serves Vibrantly Colored "Ice Cream Cones"
Squish Marshmallows in New York City is putting a creative spin on a classic summer treat with its marshmallow cones. As much as ice cream cones can be enjoyable and refreshing on a hot summer day,... MORE
Fruity Cereal Cheesecakes
Fruity Cereal Cheesecakes
This Cheesecake Dessert from Bon Vivant Cakes is Made Using Cereal
This cheesecake dessert from Bon Vivant Cakes is a modern take on a classic dessert that sees a breakfast cereal be added into the recipe to add an enhanced level of texture and flavor to it. The... MORE
Two-Pound Iced Donuts
Two-Pound Iced Donuts
Costco Australia is Selling a Handmade Jumbo Iced Donut Topped with M&M’s
For those moments when a whole box of donuts just isn’t enough, Costco Australia has created a Handmade Jumbo Iced Donut. Weighing nearly two-pounds, this oversized donut is a lot closer to a... MORE
Rainbow-Colored Cookie Dough
Rainbow-Colored Cookie Dough
Dō's Ready-to-Eat Cookie Dough Takes Inspiration from Unicorns
Dō is a destination in New York City for a range of safe ready-to-eat cookie dough confections, including everything from ‘Cookie DŌ Milkshakes’ to Cookie Dough Brownies. Now, inspired... MORE

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