Audible and Cityreads Bring Greater Dimension to Books
Laura McQuarrie — April 12, 2016 — Marketing
References: cityread.london & eventmagazine
In partnership with Cityreads, Audible is taking over the Foyles gallery with an unmissable event for book lovers.
Those who have read Gilian Slovo's Ten Days will be treated to a pop-up installation where they will be able to review evidence from the crime scenes that happen in the first 72 hours of the novel. To further engage readers and listeners, the event makes it possible for visitors to gather items and place them on a central control panel in order to unlock clips of the audiobook version.
As part of the Cityreads event, 5,000 copies of the book will be made available to local libraries and prisons. To expand upon this, 100 special-edition books are being given away to real-world locations that are linked to the contents of the book.
Those who have read Gilian Slovo's Ten Days will be treated to a pop-up installation where they will be able to review evidence from the crime scenes that happen in the first 72 hours of the novel. To further engage readers and listeners, the event makes it possible for visitors to gather items and place them on a central control panel in order to unlock clips of the audiobook version.
As part of the Cityreads event, 5,000 copies of the book will be made available to local libraries and prisons. To expand upon this, 100 special-edition books are being given away to real-world locations that are linked to the contents of the book.
Trend Themes
1. Experiential Literature - Creating immersive experiences that bring books to life, allowing readers to interact with the narrative.
2. Pop-up Installations - Utilizing temporary physical spaces to provide unique and engaging experiences for consumers.
3. Multimedia Storytelling - Combining different forms of media, such as audio, video, and interactive elements, to enhance the storytelling experience.
Industry Implications
1. Publishing - Publishers can leverage experiential literature events to attract new readers and engage existing ones.
2. Event Management - Event organizers can specialize in creating and executing pop-up installations that captivate audiences.
3. Audio Entertainment - Companies in the audio entertainment industry can explore partnerships with publishers to deliver immersive audiobook experiences.
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