The Glossier Sweatshirt is Made for Fans of the Indie Beauty Brand
Katherine Pendrill — February 25, 2016 — Fashion
There is now a Glossier sweatshirt available for fans of the social media-famous beauty brand. Although Glossier is known for its contemporary makeup wares, the company is now making a leap into fashion with its first branded garment.
The Glossier sweatshirt is the result of popular demand from the brand's loyal followers. The sweaters were originally made for Glossier employees to combat a chilly office, however consumer demand has resulted in the widespread release of the cozy sweaters. The shirts themselves are a classic grey crewnecks with raglan sleeves. The inside is coated in a soft fleece, while the exterior is adorned with the brand's name.
The new merchandise from Glossier demonstrates how indie beauty brands can develop a strong consumer base by creating a sense of brand loyalty.
The Glossier sweatshirt is the result of popular demand from the brand's loyal followers. The sweaters were originally made for Glossier employees to combat a chilly office, however consumer demand has resulted in the widespread release of the cozy sweaters. The shirts themselves are a classic grey crewnecks with raglan sleeves. The inside is coated in a soft fleece, while the exterior is adorned with the brand's name.
The new merchandise from Glossier demonstrates how indie beauty brands can develop a strong consumer base by creating a sense of brand loyalty.
Trend Themes
1. Beauty-branded Clothing - Indie beauty brands can expand their product offerings by venturing into fashion and clothing, creating a brand experience that extends beyond traditional beauty products.
2. Brand Loyalty Merchandise - More companies can create merchandise aimed at their loyal customers, driving brand loyalty and increasing revenue through additional sales.
3. Social Media-inspired Products - More products can be designed or created based on popular demand for brands and influencers on social media, creating a direct connection between loyal followers and a brand's merchandise.
Industry Implications
1. Beauty - Beauty brands can expand their offerings and customer base by creating merchandise - such as clothing - related to their brand ethos or values.
2. Marketing/advertising - More companies can benefit from merchandise that promotes brand recognition and loyalty, creating revenue streams through repeat customer sales.
3. Fashion - Apparel companies can collaborate with influencers or brands to create branded clothing, extending their reach and offering a unique brand experience to their followers.
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