The Kanye West Twitter Beef Spawned a New Clothing Line
Christopher Magsambol — January 28, 2016 — Pop Culture
References: yeezuswaves & highsnobiety
Just as fast as the Kanye West Twitter beef with Wiz Khalifa spread on social media, a savvy businessman was just as quick capitalize on the feuding rappers.
Inspired by West's last-minute decision to change his album's name from 'Swish' to 'Waves,' a new website suddenly emerged called yeezuswaves.com -- creating the unofficial merchandise for the beef.
West's 30-tweet rant has been transposed onto a T-shirt, along with a the word 'Swish' crossed out, with 'Waves' written beside it. The collection also includes a plain white baseball cap with the same graphic. On the back of one of the shirts is an image of rapper Max B -- who Khalifa suggested West was ripping off -- scribbling over the tracklist for West's upcoming album.
Inspired by West's last-minute decision to change his album's name from 'Swish' to 'Waves,' a new website suddenly emerged called yeezuswaves.com -- creating the unofficial merchandise for the beef.
West's 30-tweet rant has been transposed onto a T-shirt, along with a the word 'Swish' crossed out, with 'Waves' written beside it. The collection also includes a plain white baseball cap with the same graphic. On the back of one of the shirts is an image of rapper Max B -- who Khalifa suggested West was ripping off -- scribbling over the tracklist for West's upcoming album.
Trend Themes
1. Social Media Merchandise - The rapid spread of viral feuds on social media creates an opportunity for merchandise inspired by the controversy.
2. Celebrity-inspired Fashion - The popularity of clothing lines based on celebrities' personal lives and feuds presents a disruptive innovation opportunity in the fashion industry.
3. Real-time Event Merchandise - The emergence of websites that quickly produce merchandise related to real-time events provides a new avenue for business professionals to capitalize on trending topics.
Industry Implications
1. Social Media Marketing - Companies specializing in social media marketing can leverage the demand for viral feud merchandise to promote their clients' products or services.
2. Fashion and Apparel - Fashion brands can explore collaborations with celebrities to create collections inspired by their personal lives and controversies.
3. E-commerce - E-commerce platforms can cater to the growing demand for real-time event merchandise by providing quick and efficient production and distribution services.
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