The New Beyoncé Campaign Features Activist Jillian Mercado
Katherine Pendrill — March 21, 2016 — Fashion
References: shop.beyonce & bustle
The new Beyoncé campaign is making headlines for taking a more inclusive approach to the sale of the singer's Formation-branded merchandise. Instead of a star-studded cast, the singer choose disabled activist Jillian Mercado to be the main model for the shoot.
The new Beyoncé campaign features a diverse cast of models wearing the singer's line of lyric-branded clothing and accessories. One of the most striking models is Mercado, who suffers from muscular dystrophy. While Mercado's wheelchair is on display in each image, she is styled and shot in the same way as all the able-bodied models. As a result, the inclusion of Mercado demonstrates a genuine effort to make ads more inclusive and relatable to a wide variety of consumers.
The new Beyoncé campaign features a diverse cast of models wearing the singer's line of lyric-branded clothing and accessories. One of the most striking models is Mercado, who suffers from muscular dystrophy. While Mercado's wheelchair is on display in each image, she is styled and shot in the same way as all the able-bodied models. As a result, the inclusion of Mercado demonstrates a genuine effort to make ads more inclusive and relatable to a wide variety of consumers.
Trend Themes
1. Inclusive Advertising - Brands are embracing inclusive advertising by featuring diverse models in their campaigns, making their ads more relatable and appealing to a wider consumer base.
2. Representation in Fashion - There is a growing trend in the fashion industry of showcasing models with disabilities, challenging traditional beauty standards and promoting inclusivity.
3. Authentic Representation - Brands are opting for authentic representation by featuring individuals who are not traditionally represented in advertising, creating a powerful and relatable impact.
Industry Implications
1. Fashion - The fashion industry has an opportunity to disrupt traditional beauty standards and tap into new markets by embracing inclusive advertising campaigns.
2. Advertising - Inclusive advertising campaigns offer the advertising industry a chance to connect with diverse audiences and create a more inclusive and relatable brand image.
3. Disability Fashion - The disability fashion industry can leverage inclusive advertising campaigns to highlight the importance of adaptive clothing and accessories for individuals with disabilities.
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