Lyft's Bieber Mode Offers a Discount on the Justin Bieber Purpose Album
Charlotte Joyce Kidd — November 10, 2015 — Marketing
In an unexpected cross-promotional move, car service Lyft has teamed up with Canada's most notorious teen pop heartthrob to promote the Justin Bieber Purpose album.
Lyft users will have a chance to buy Justin Bieber's Purpose the day before its official release. By switching into 'Bieber Mode' on their Lyft apps, users will be given the option to purchase a $5 copy of the new album along with their ride. They'll also receive a $5 credit toward their next Lyft ride. To promote the Justin Bieber x Lyft collaboration, Bieber rode along with a Lyft driver for a day, surprising and greeting unsuspecting customers.
Lyft is known for its highly relevant pop cultural promotions, including DeLorean rides for Back to the Future Day and on-demand zombies on Halloween, so it makes sense that the driving service is joining in on Justin Bieber's big moment.
Lyft users will have a chance to buy Justin Bieber's Purpose the day before its official release. By switching into 'Bieber Mode' on their Lyft apps, users will be given the option to purchase a $5 copy of the new album along with their ride. They'll also receive a $5 credit toward their next Lyft ride. To promote the Justin Bieber x Lyft collaboration, Bieber rode along with a Lyft driver for a day, surprising and greeting unsuspecting customers.
Lyft is known for its highly relevant pop cultural promotions, including DeLorean rides for Back to the Future Day and on-demand zombies on Halloween, so it makes sense that the driving service is joining in on Justin Bieber's big moment.
Trend Themes
1. Cross-promotional Partnerships - Opportunities for businesses to collaborate and promote each other's products or services in innovative ways.
2. Pop Culture Tie-ins - Utilizing popular culture trends to create unique and engaging marketing strategies for businesses.
3. In-car Entertainment - Creating immersive and interactive experiences for passengers during rides through innovative in-car entertainment options.
Industry Implications
1. Ride-sharing - Ride-sharing companies can explore cross-promotional partnerships with artists or brands to enhance the customer experience and drive sales.
2. Music - Artists and record labels can collaborate with ride-sharing platforms to promote new album releases and reach a wider audience.
3. Tech - Tech companies can develop in-car entertainment solutions for ride-sharing services, opening up new revenue streams and enhancing the passenger experience.
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