These Email Subject Tips Will Improve Your Open Rate
Alyson Wyers — December 5, 2014 — Marketing
References: buzzstream & designtaxi
This infographic offers email subject tips to help you get more people and potential customers to open messages. From BuzzStream Blog, How to Write Non-Clickbait Subject Lines That Drive Open Rates is based on research performed collaboratively with Fractl. This includes 21 email subject tips for pitching publishers.
After surveying 500 publishers, they found 85% opened emails based on the subject line. The infographic looks at which verticals get pitched the most and least and notes that topics relating to lifestyle, technology and entertainment compose nearly 60% of the writers who receive over 300 pitches a day. 75% of publishers like subject lines that are less than ten words long. Tailoring your subject lines to the writer's style is also a great idea according to respondents.
After surveying 500 publishers, they found 85% opened emails based on the subject line. The infographic looks at which verticals get pitched the most and least and notes that topics relating to lifestyle, technology and entertainment compose nearly 60% of the writers who receive over 300 pitches a day. 75% of publishers like subject lines that are less than ten words long. Tailoring your subject lines to the writer's style is also a great idea according to respondents.
Trend Themes
1. Email Subject Tips - Opportunity to improve email open rates by crafting effective subject lines.
2. Pitching Publishers - Opportunity to enhance pitching strategies by understanding verticals that receive the most and least pitches.
3. Tailored Subject Lines - Opportunity to increase email open rates by personalizing subject lines based on the writer's style.
Industry Implications
1. Digital Marketing - Opportunity for digital marketers to optimize email campaigns and improve open rates.
2. Publishing - Opportunity for publishers to better manage and filter through high volumes of pitch emails.
3. Content Creation - Opportunity for content creators to improve the effectiveness of their pitches and increase chances of publication.
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