Teradata's Aster AppCenter Makes Big Data for Business Comprehensible
Laura McQuarrie — March 12, 2015 — Business
References: bigdata.teradata & cio
Using pre-assembled templates, the Teradata Aster AppCenter framework is able to make insights from big data for business apparent.
As described by Teradata's strategic intelligence program manager Arlene Zaima, the driving factor behind the development of the Teradata Aster AppCenter was that the business users who rely on insights don't comprehend the language of big data. Zaima notes, "With big data apps, we can provide the data in a very easy to use interface with the tools they're used to interacting with."
With this system, data scientists are able to purposefully build apps that will answer specific questions for a business. Using retail as an example, through an intuitive web portal, Teradata makes it easy to see what's happening with customer abandonment, attribution or website flow. With tailor-made templates for industries like hospitality, cable, travel, entertainment and gaming, the value is clear.
As described by Teradata's strategic intelligence program manager Arlene Zaima, the driving factor behind the development of the Teradata Aster AppCenter was that the business users who rely on insights don't comprehend the language of big data. Zaima notes, "With big data apps, we can provide the data in a very easy to use interface with the tools they're used to interacting with."
With this system, data scientists are able to purposefully build apps that will answer specific questions for a business. Using retail as an example, through an intuitive web portal, Teradata makes it easy to see what's happening with customer abandonment, attribution or website flow. With tailor-made templates for industries like hospitality, cable, travel, entertainment and gaming, the value is clear.
Trend Themes
1. Big Data Insights - Developing apps that make insights from big data understandable to business users.
2. Tailor-made Templates - Creating industry-specific templates that provide data and insights for businesses.
3. Intuitive Web Portals - Designing user-friendly interfaces to interact with data and tools.
Industry Implications
1. Retail - Disruptive innovation opportunity: Developing apps that analyze and improve customer abandonment, attribution, and website flow.
2. Hospitality - Disruptive innovation opportunity: Creating templates that provide data-driven insights for the hospitality industry.
3. Cable, Travel, Entertainment, and Gaming - Disruptive innovation opportunity: Designing industry-specific templates that help businesses in the cable, travel, entertainment, and gaming sectors make valuable data-driven decisions.
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