CBx is a Real Estate App That Uses Big Data to Close Property Sales
Laura McQuarrie — March 12, 2015 — Tech
References: itunes.apple & inman
CBx is a Coldwell Banker Real Estate app that's designed to help agents deliver deeper insights, make on-demand home valuations and hone in on homeowners who will likely want to sell soon. Using a combination of data from public and private sources, the app is able to reveal patterns on buying properties and detailed information about specific city areas. This way, with the power of big data backing the app, real estate agents only have to have a tablet on hand to be able to answer just about any question on the spot.
In addition to offering up insights from big data, what makes this app even more valuable is that the information is presented in a dynamic, visual way that everyone can understand. With maps and the ability to create entire presentations in-app, it's clear why Coldwell Bankers's CMO Sean Blankenship describes CBx as a tool to "Help agents close sellers when they’re in the room."
In addition to offering up insights from big data, what makes this app even more valuable is that the information is presented in a dynamic, visual way that everyone can understand. With maps and the ability to create entire presentations in-app, it's clear why Coldwell Bankers's CMO Sean Blankenship describes CBx as a tool to "Help agents close sellers when they’re in the room."
Trend Themes
1. Big Data Insights - Utilizing big data to provide real-time insights for real estate agents, enabling them to make informed decisions on property sales.
2. On-demand Home Valuations - Developing apps that allow real estate agents to instantly assess and provide property valuations to potential sellers.
3. Visual Presentation Tools - Creating dynamic and visual presentation features within real estate apps to enhance agents' communication with clients.
Industry Implications
1. Real Estate - There is an opportunity for real estate companies to utilize big data and innovative apps to streamline the property sales process.
2. Technology - The development of intuitive property apps presents a disruptive innovation opportunity within the technology industry, especially in the field of data analysis and visualization.
3. Marketing and Sales - Marketing and sales professionals can leverage property apps with visual presentation tools to enhance their communication and close deals more effectively.
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