JustReachOut Connects Brands to Relevant Journalists For Startup Press
Alyson Wyers — June 30, 2014 — Marketing
References: justreachout.io & springwise
If you have a new business and don't know how to go about getting relevant media contacts to promote your product or service, a website can connect you with the right journalists to get your startup press. JustReachOut is a site that hopes to cut out the PR middle man by connecting companies with individual reporters so you can pitch them yourself.
Founded by Dmitry Dragilev, JustReachOut is specifically designed for small companies to market themselves. The online platform lets users search for existing news articles within their focus area, offering them a list of writers that cover the sort of thing you want to promote in addition to their verified email addresses. You also receive help drafting the perfect pitch, getting your startup press.
Founded by Dmitry Dragilev, JustReachOut is specifically designed for small companies to market themselves. The online platform lets users search for existing news articles within their focus area, offering them a list of writers that cover the sort of thing you want to promote in addition to their verified email addresses. You also receive help drafting the perfect pitch, getting your startup press.
Trend Themes
1. Direct-to-journalist Connections - Cutting out the PR middle man allows small companies to directly connect with journalists, providing an opportunity for personalized pitches.
2. Niche Media Outreach - Online platforms like JustReachOut enable businesses to find journalists who cover specific topics, opening up opportunities for targeted promotion.
3. Pitch Assistance - Platforms that offer help in drafting compelling pitches empower startups to effectively communicate their message and increase their chances of getting press coverage.
Industry Implications
1. Public Relations - The PR industry can explore ways to adapt to the rise of direct journalist connections, potentially offering tools and services to facilitate streamlined outreach processes.
2. Media and Journalism - Journalists and reporters can embrace direct connections with startups through platforms like JustReachOut, enabling more diverse and niche stories to be covered.
3. Startups and Entrepreneurship - Startups can leverage platforms that provide pitch assistance to improve their chances of gaining media attention and promoting their products or services effectively.
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