Twitter's HiddenCash is Holding a SF Scavenger Hunt Leading to Money
Laura McQuarrie — May 27, 2014 — Marketing
If you happen to be in San Francisco, like adventures and would like to make a quick buck, something you'll want to check out is the 'HiddenCash' account on Twitter.
HiddenCash is now hosting a scavenger hunt across San Francisco and dropping hints where you can find hidden envelopes filled with cash. Although the whole thing is still pretty mysterious, it's apparently a social experiment being conducted by an anonymous millionaire real estate developer who decided to share some wealth in the name of fun.
HiddenCash puts out cryptic tweets and leaves these cash-filled envelopes out in the open, with instructions to tweet and follow HiddenCash for more. So far, some people have remarked that they've been able to stumble upon a hundred dollars first thing in the morning—it's kind of like The Amazing Race with less travel, although the gratification is pretty instant and lots of people have the chance to win.
HiddenCash is now hosting a scavenger hunt across San Francisco and dropping hints where you can find hidden envelopes filled with cash. Although the whole thing is still pretty mysterious, it's apparently a social experiment being conducted by an anonymous millionaire real estate developer who decided to share some wealth in the name of fun.
HiddenCash puts out cryptic tweets and leaves these cash-filled envelopes out in the open, with instructions to tweet and follow HiddenCash for more. So far, some people have remarked that they've been able to stumble upon a hundred dollars first thing in the morning—it's kind of like The Amazing Race with less travel, although the gratification is pretty instant and lots of people have the chance to win.
Trend Themes
1. Interactive Scavenger Hunts - Opportunity for businesses to create interactive scavenger hunt experiences to engage customers and drive foot traffic.
2. Social Experiments - Potential for businesses to create buzz and generate interest by conducting social experiments that involve sharing wealth or creating mysterious experiences.
3. Real-time Rewards - Opportunity to leverage social media platforms and real-time rewards to create excitement and engagement among consumers.
Industry Implications
1. Hospitality and Tourism - Hotels and tourist attractions can incorporate interactive scavenger hunts to enhance guest experiences and increase visitor satisfaction.
2. Marketing and Advertising - Agencies can help businesses design and execute social experiments to create memorable and shareable experiences that generate brand awareness and customer loyalty.
3. Financial Services - Banks and fintech companies can leverage the concept of real-time rewards to gamify financial tasks and incentivize users to engage with their services.
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