Espacios Coomeva's Real Estate Ad Emphasizes Finding the Perfect Fit
Laura McQuarrie — May 26, 2014 — Marketing
References: adsoftheworld & adsoftheworld
This real estate ad series from Espacios Coomeva simply and cleverly demonstrates just how it promises to help people find affordable housing that works just for their unique needs.
The floorplans in the ads would definitely make for some pretty strange living or working quarters, but by having them shaped like a person's name, they emphasize just how much they're a perfect fit for each buyer. The print ads are fairly self-explanatory, but the point is reiterated once more with a line of text that reads: "The discounts you're looking for, for the house you need."
These clever visual ads were put together for Espacios Coomeva by Creative Director and Copywriter Javier Pedraza, with art direction and illustration by Leonardo Botero.
The floorplans in the ads would definitely make for some pretty strange living or working quarters, but by having them shaped like a person's name, they emphasize just how much they're a perfect fit for each buyer. The print ads are fairly self-explanatory, but the point is reiterated once more with a line of text that reads: "The discounts you're looking for, for the house you need."
These clever visual ads were put together for Espacios Coomeva by Creative Director and Copywriter Javier Pedraza, with art direction and illustration by Leonardo Botero.
Trend Themes
1. Personalized-property-ads - Opportunity to leverage personalized ads to cater to the specific needs and preferences of potential buyers.
2. Affordable-housing-solutions - Disruptive innovation opportunity to develop affordable housing solutions that cater to individual needs and budgets.
3. Creative-visual-advertising - Opportunity to explore creative visual advertising techniques to capture the attention of target customers and convey the message effectively.
Industry Implications
1. Real-estate - Disruptive innovation opportunity to revolutionize the way properties are marketed and tailored to individual buyers.
2. Advertising-and-marketing - Opportunity to leverage personalized and visually appealing ads to attract and engage potential customers.
3. Creative-services - Disruptive innovation opportunity for creative agencies to develop innovative and impactful ad campaigns for clients.
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