Water filtration is made easier with small, handheld designs
Implications - Seeking to take methods of purification outside the home, consumers are turning to compact alternatives for on-the-go use. Adapting water filters into compact, handheld designs, brands are allowing individuals to not only integrate the filtering system into all aspects of their life, but also create a more efficient method of distilling natural resources.
Trend Themes
1. On-the-go Filtration - Consumers are seeking compact filtration alternatives that can be integrated into their everyday lives.
2. Multiple Water Filtration Options - Manufacturers are creating a range of water filter devices to address consumers' varied needs.
3. Sustainable Water Filtration - Brands are developing eco-friendly solutions for purifying water that are as sustainable and cost-effective alternatives to bottled water.
Industry Implications
1. Outdoor Recreation - Water filtration devices that are portable and easy to use make outdoor excursions safer and more enjoyable.
2. Travel Industry - Portable filtration bottles and personal water purifiers can provide safe drinking water while traveling in areas where potable water is not available.
3. Environmental Technology - Water purification stations and multifunctional water filters offer solutions to environmental issues caused by contaminated drinking water.
