The Heijmans One Home is Targeted Towards Young Professionals
Rahul Kalvapalle — December 30, 2014 — Art & Design
References: heijmans.nl & gizmag
The Heijmans ONE is a prefabricated home that is targeted towards young professionals, specifically "the well-educated: between 25 and 35 years old, first job, single, the world at their feet."
The Heijmans ONE package can be transported easily by truck, and one-site installation can be completed in a day. Currently, the home comes with a rooftop solar array that offsets some of the costs associated with harnessing electricity from the grid. However Heijmans is working on making the homes completely energy efficient.
Heijmans is presently testing two Heijman ONE homes, one of which already has a full-time occupant. Testing is set to be completed in March 2015, at which point the concept will be further developed for market, with the first 30 units of the home set to be made available later in the year.
The Heijmans ONE package can be transported easily by truck, and one-site installation can be completed in a day. Currently, the home comes with a rooftop solar array that offsets some of the costs associated with harnessing electricity from the grid. However Heijmans is working on making the homes completely energy efficient.
Heijmans is presently testing two Heijman ONE homes, one of which already has a full-time occupant. Testing is set to be completed in March 2015, at which point the concept will be further developed for market, with the first 30 units of the home set to be made available later in the year.
Trend Themes
1. Prefabricated Urban Homes - The market for prefabricated homes is growing, and targeting young professionals with quick installation and eco-friendly features is a disruptive innovation opportunity.
2. Sustainable Housing Solutions - Developing energy-efficient and ecologically-friendly housing solutions with an emphasis on affordability is a disruptive innovation opportunity in the real estate industry.
3. Compact Housing - Designing compact and versatile housing units that can be transported and assembled quickly could potentially disrupt the traditional housing market.
Industry Implications
1. Real Estate - Real estate companies producing affordable and sustainable prefabricated housing units have the potential to revolutionize the industry.
2. Construction - Construction companies specializing in prefabrication and adopting eco-friendly technologies in construction can have a significant market advantage.
3. Renewable Energy - Companies offering customizable renewable energy solutions for homes can play a critical role in the growth of the prefabricated housing market.
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