Morbid advertisements illustrate a turn toward more shocking media techniques
Implications - With violence in movies and television becoming the norm, viewers are becoming increasingly immune to explicit imagery. Aiming to incite more of an emotional response from viewers, brands seek to utilize violent themes to create shock value in their ads.
Trend Themes
1. Shock Advertising - Ad campaigns using shock value and violence to create an emotional response from viewers.
2. Macabre Humor - Using dark and twisted humor to appeal to audiences.
3. Morbid Curiosity - People's increasing fascination with horror and the macabre.
Industry Implications
1. Advertising - The advertising industry can use shock value and dark humor to create memorable campaigns.
2. Entertainment - The entertainment industry can capitalize on people's fascination with horror and the macabre in TV shows, movies, and literature.
3. Retail - Retailers can use horror and the macabre to create unique and eye-catching product designs and packaging.
