The use of humor in fashion illustrates the continuing expansion of pop culture
Implications - With retailers constantly striving to appeal to a youthful demographic, modern pop culture references have served as useful marketing techniques. Consumers are constantly looking for products that they can relate to, thus explaining why brands are utilizing modern references in their clothing. This demonstrates how contemporary culture continues to pop up in everyday products.
Trend Themes
1. Humor in Fashion - The use of pop culture references and fun designs in apparel appeals to a youthful demographic, presenting openings for creative marketing techniques.
2. Medieval-inspired Fashion - Medieval styles are a source of inspiration in fashion design, creating opportunities for designers to merge history with contemporary designs in a creative way.
3. Disney-inspired Couture - Disney characters being used as inspiration in high-end fashion and editorial ads create innovative and profitable marketing campaigns.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on using cultural references and fantastical inspirations from history to create unique, innovative designs.
2. Entertainment Industry - The entertainment industry can see huge marketing opportunities in bridging popular and beloved franchises with fashionable clothing designs.
3. Media Industry - Media companies can benefit from using nostalgic characters and popular references in advertising and editorial content to create buzz and engagement.
6 Featured, 53 Examples:
1,729,663 Total Clicks
Date Range:
Jul 13 — Jan 14
Trending:
Warm
Consumer Insight Topics:
