The TriEnergy 'Health Has No Replacement' Campaign is Disturbing
Meghan Young — February 26, 2013 — Marketing
References: ibelieveinadv
The TriEnergy 'Health Has No Replacement' ad campaign shows just how irreplaceable some things are. Substituting real hands with a pair of life-like gloves and natural sight with eyeball glasses allows for some downright disturbing imagery. Nevertheless, it is this disturbing element that will grab people's attention immediately, which is especially necessary when sending such an important message.
Conceived and executed by Genoma, an ad agency based in Bucaramanga, Colombia, the TriEnergy 'Health Has No Replacement' ad campaign was art directed by Miguel Chacón with creative direction by Jóse Murillo and copy by Mauricio Castro. The images used are rather simple, which allows people to fully focus on the details of the 'foot-boot,' for instance, as well as the lack of a discount despite the common red burst graphic present above each accessory.
Conceived and executed by Genoma, an ad agency based in Bucaramanga, Colombia, the TriEnergy 'Health Has No Replacement' ad campaign was art directed by Miguel Chacón with creative direction by Jóse Murillo and copy by Mauricio Castro. The images used are rather simple, which allows people to fully focus on the details of the 'foot-boot,' for instance, as well as the lack of a discount despite the common red burst graphic present above each accessory.
Trend Themes
1. Disruptive Advertising - Using disturbing imagery in advertising campaigns to grab people's attention immediately.
2. Replacement Technology - Developing innovative technologies that can replace or simulate essential body parts.
3. Attention-grabbing Design - Creating visually striking designs that provoke a strong emotional response in viewers.
Industry Implications
1. Advertising - Exploring unconventional advertising approaches that challenge traditional norms.
2. Healthcare - Developing advanced medical technologies that can replace or enhance human body parts.
3. Fashion - Designing clothing and accessories that mimic or draw inspiration from human body parts.
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