Energy supplements promise mythical levels of energy through comical marketing
Implications - Stepping away from the promises of natural energy sources, health supplements are utilizing superhuman characters as a means to market the products. Branding beverages in the likeness of superheroes creates the connection between the character and vitality before then being associated with the product and how it can offer a larger-than-life benefit, speaking to the power of personifying in marketing.
Trend Themes
1. Superhero Branding - Health supplements and energy drinks are relying heavily on iconic superhero characters in their branding to connect with consumers, speaking to the power of personifying products in marketing.
2. Gamer-themed Energy Drinks - Gamer-themed energy drinks are becoming more popular as a way to incorporate unique and recognizable elements of popular video games into everyday products.
3. Eccentric Packaging - Energy drink kits are defying traditional packaging methods by using mysterious and intriguing designs and including unconventional items like playing cards and metal straws.
Industry Implications
1. Food and Beverage - The food and beverage industry is incorporating trend-focused marketing campaigns to make more sales with a younger customer base through packaging and ingredients.
2. Gaming - The gaming industry has inspired several energy drink brands to come up with new marketing strategies using video game culture icons to appeal to the gamers.
3. Packaging Design - The packaging design industry is adapting to the trend of eccentric and playful packaging, which has been adopted by several energy drink brands in the market.
4 Featured, 25 Examples:
358,791 Total Clicks
Date Range:
Jan 13 — Jan 14
Trending:
Average
Consumer Insight Topics:
