The Even Mouthwash Campaign Encourages Removing All the Dirt
Meghan Young — July 31, 2013 — Marketing
References: ibelieveinadv
The Even Mouthwash campaign takes a unique approach to the necessity of clean teeth. Instead of focusing on the mouth in a literal way, it does so in a figurative way. Plates with lingering remnants of a delicious meal have been shaped to look like one big tooth. Thus is shows creatively how much food is left in mouths and between teeth. The Even Mouthwash campaign reads, "Remove all dirt."
Conceived and executed by DM/Blackninja, an ad agency based in Recife, Brazil, the Even Mouthwash campaign was art directed by Bertone Balduino with creative direction by Lenilson Lima. It shows that people are not looking for literal messages, but print ads that make them think, even if it is on a more entertaining level. The images were illustrated by Nuts Locomotyva.
Conceived and executed by DM/Blackninja, an ad agency based in Recife, Brazil, the Even Mouthwash campaign was art directed by Bertone Balduino with creative direction by Lenilson Lima. It shows that people are not looking for literal messages, but print ads that make them think, even if it is on a more entertaining level. The images were illustrated by Nuts Locomotyva.
Trend Themes
1. Creative Ad Campaigns - An opportunity for ad agencies to think of more creative and entertaining ways to convey their messages.
2. Figurative Marketing - An opportunity for businesses to use figurative representation to showcase their products or services.
3. Interactive Promotion Strategies - An opportunity for businesses to develop interactive promotion strategies to create more engagement with their audience.
Industry Implications
1. Ad Agency - An opportunity for ad agencies to develop innovative and creative campaigns that resonate with their target audience.
2. Oral Care - An opportunity for oral care brands to adopt figurative representations to highlight the importance of maintaining clean teeth.
3. Food Service - An opportunity for food service brands to collaborate with oral care brands to showcase how their products can affect oral hygiene.
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