These BBDO Germany Safety Ads are Both Horrific and Humorous
— August 10, 2013 — Marketing
References: adsoftheworld & lostateminor
Children's safety is a serious issue, especially for new parents. To address this issue, ad agency BBDO Germany has released a series of print ads showing stuffed animals in various states of death and decay. One of these prints, depicting Bambi being stabbed with a huge meat cleaver, is especially memorable. By combining a classic children's character with gory, adult themes, BBDO Germany has created an ad that is both effective and memorable.
With these ads, parents will definitely be prompted to add safety features to their children's rooms. However, there is a noticeable comedic element in these ads. Seeing a stuffed unicorn impaling a teddy bear with its magical horn, or Bambi with a knife lodged in his rear end, is darkly humorous. Combining horror with cuteness is a hilarious juxtaposition that is sure to grab people's attention at once.
With these ads, parents will definitely be prompted to add safety features to their children's rooms. However, there is a noticeable comedic element in these ads. Seeing a stuffed unicorn impaling a teddy bear with its magical horn, or Bambi with a knife lodged in his rear end, is darkly humorous. Combining horror with cuteness is a hilarious juxtaposition that is sure to grab people's attention at once.
Trend Themes
1. Morbid Advertisements - Businesses can create morbid ads to bring in consumer attention and highlight serious issues in a unique way.
2. Humor in Advertising - Businesses can leverage humor in their advertisements to bring in consumer attention while still demonstrating important safety measures.
3. Juxtaposition in Advertising - Businesses can leverage unexpected visual elements as a way to shock and grab people's attention in order to highlight important safety measures that they need to pay attention to.
Industry Implications
1. Advertising - Companies in the advertising industry can experiment with dark humor and unexpected visuals to help promote important safety messages.
2. Children's Safety Products - Companies that specialize in children's safety products can create ad campaigns that draw attention to the real risks that exist and the need for their products.
3. Toys and Stuffed Animal Manufacturing - Companies in the toy manufacturing industry can partner with advocacy groups and create campaigns that educate consumers on the real risks of various toys and the need to be cautious.
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