The Vanish Kosla Oxi Action Campaign Leaves Romantic Memories in the Mind
Meghan Young — February 20, 2013 — Marketing
References: havas & ibelieveinadv
For those who still haven't cleaned up the bedroom after all of the...fun...Valentine's Day activities that recently took place in it, the Vanish Kosla Oxi Action ad campaign might encourage people to get on that. The images assume that things often left in the kitchen made their way onto nightstands such as chocolate syrup and whipped cream. Those stains require extra help to get off the sheets.
The Vanish Kosla Oxi Action ad campaign was created by Havas Worldwide, an ad agency based in İstanbul, Turkey. It was imaginatively art directed by Ali Can Savaş with creative direction by Ediz Kurtbarlas. Although tamely shot by photographer Emre Göloğlu, the ad campaign could have easily gone down a more Rated R route.
The Vanish Kosla Oxi Action ad campaign was created by Havas Worldwide, an ad agency based in İstanbul, Turkey. It was imaginatively art directed by Ali Can Savaş with creative direction by Ediz Kurtbarlas. Although tamely shot by photographer Emre Göloğlu, the ad campaign could have easily gone down a more Rated R route.
Trend Themes
1. Bedroom Stain Removal Ads - There is an opportunity to disrupt the cleaning industry by creating cleaning products that are specifically marketed for bedroom stains and creating ad campaigns to address the issue.
2. Romantic Holiday Clean Up Services - Businesses could create services that help individuals clean up their homes after romantic holidays such as Valentine's Day, by utilizing cleaning products that are safe to use in the bedroom.
3. Marketing Cleaning Products Creatively - There is an opportunity to disrupt the cleaning product industry by creating visually appealing and creatively marketed products for cleaning bedroom stains.
Industry Implications
1. Cleaning Industry - The cleaning industry could benefit from the creation of cleaning products that are specifically marketed for bedroom stains.
2. Photography Industry - There is an opportunity for photographers to specialize in photographing and advertising bedroom cleaning products and services in visually appealing ways.
3. Marketing and Advertising Industry - There is an opportunity to disrupt the marketing and advertising industry by creating visually appealing and creatively marketed campaigns for cleaning products.
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