The T-Mobile Magio TV Campaign Features Personal Programming
Leslie Chen — August 16, 2013 — Marketing
References: adsoftheworld & adsoftheworld
Most people nowadays prefer to watch their favorite television shows and movies on the computer because of the flexibility it offers, but this T-Mobile Magio TV campaign proves that your good old TV set can be just as high tech.
Featuring classics like Sex and the City and Raging Bull, the print ads catch your attention by keeping the imagery simple and placing the focus on the television screens. Coming from the advertising school at Comenius University in Bratislava, Slovakia, the campaign cuts off the first letters of each title in order to illustrate the message of total and complete control with your programs. The T-Mobile Magio TV advertisements are finished with the copy "It sucks when you miss the beginning."
Featuring classics like Sex and the City and Raging Bull, the print ads catch your attention by keeping the imagery simple and placing the focus on the television screens. Coming from the advertising school at Comenius University in Bratislava, Slovakia, the campaign cuts off the first letters of each title in order to illustrate the message of total and complete control with your programs. The T-Mobile Magio TV advertisements are finished with the copy "It sucks when you miss the beginning."
Trend Themes
1. Digital Streaming - Disruptive innovation opportunity: Develop a streaming platform that offers personalized programming and flexibility.
2. Interactive Advertising - Disruptive innovation opportunity: Create interactive ads that engage viewers and offer personalized messages based on their preferences.
3. Total Control Entertainment - Disruptive innovation opportunity: Design a television system that allows users to have complete control over their programs and easily access the beginning of a show they missed.
Industry Implications
1. Streaming Services - Disruptive innovation opportunity: Provide a streaming service that offers a wide range of personalized programming options.
2. Advertising Agencies - Disruptive innovation opportunity: Integrate interactive elements into advertising campaigns for a more engaging and personalized experience for viewers.
3. Television Manufacturers - Disruptive innovation opportunity: Develop TV sets with advanced features that enable users to have total control over their entertainment experience.
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