Fitness Center Campaign by Arseniy Laskaris Encourages Getting in Shape
Meghan Young — May 28, 2013 — Marketing
References: behance.net
The Fitness Center campaign is comprised of a couple of powerful images. It shows the back of an obese woman working hard to achieve her ideal weight goal, which is projected in the mirror in front of her. What is interesting to note is the encouraging smile on the face of her ideal self. Instead of lamenting the challenge ahead of her, she is focusing on the promise of a healthier version of herself in the Fitness Center campaign.
Shot by photographer Konstantin Zavorin, the Fitness Center campaign was retouched by Arseniy Laskaris, a designer based in Novosibirsk, Russia. Slick and stylized, the images almost look as though they are illustrations. Considering that the summer season is almost here, this ad campaign provides great motivation for people to get in shape.
Shot by photographer Konstantin Zavorin, the Fitness Center campaign was retouched by Arseniy Laskaris, a designer based in Novosibirsk, Russia. Slick and stylized, the images almost look as though they are illustrations. Considering that the summer season is almost here, this ad campaign provides great motivation for people to get in shape.
Trend Themes
1. Body Transformation - Disruptive innovation opportunity: Develop advanced fitness technologies and personalized workout programs to help individuals achieve their ideal body projections.
2. Self-motivation - Disruptive innovation opportunity: Create virtual reality (VR)-based fitness experiences that project individuals' ideal selves to encourage self-motivation and positive mindset during workouts.
3. Visualizing Goals - Disruptive innovation opportunity: Design interactive mirror or projection systems that display individuals' ideal body projections, helping them visualize their weight loss or fitness goals.
Industry Implications
1. Fitness Technology - Disruptive innovation opportunity: Develop innovative fitness tracking devices and applications that help users track progress and provide personalized recommendations for achieving ideal body projections.
2. Virtual Reality - Disruptive innovation opportunity: Integrate virtual reality technology into fitness centers or at-home workouts, allowing users to visualize and interact with their ideal self during exercise.
3. Smart Mirror - Disruptive innovation opportunity: Create interactive mirrors equipped with AI and projection systems that provide real-time feedback, guidance, and inspiration to individuals working towards their ideal body projections.
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