The GQ Teaching Men to Style Campaign Encourages Better Fashion Sense
Meghan Young — May 15, 2013 — Marketing
References: lewlaratbwa.br & ibelieveinadv
It is only natural for people to mimic the way their role models look, but the GQ Teaching Men to Style ad campaign shows that what one person can get away may not be the same for another. In fact, when it comes to outrageous looks such as Hulk Hogan's handlebar moustache or MC Hammer's harem-inspired pants, it is strongly encouraged that no one copy them. For instance, one reads, "If you aren't that rapper, than don't."
The GQ Teaching Men to Style ad campaign was conceived and executed by LewLaraTBWA, an ad agency based in Brazil. By hilariously relying on iconic looks, the agency brings a fun nostalgic touch to the campaign. It was art directed by Ary Nogueira with creative direction by Cesar Herszkowicz.
The GQ Teaching Men to Style ad campaign was conceived and executed by LewLaraTBWA, an ad agency based in Brazil. By hilariously relying on iconic looks, the agency brings a fun nostalgic touch to the campaign. It was art directed by Ary Nogueira with creative direction by Cesar Herszkowicz.
Trend Themes
1. Fashion Role Model Missteps - Brands can create campaigns emphasizing the dangers of copying celebrity fashion to encourage their audiences to be more cautious and self-aware in their style choices.
2. Humorous Nostalgia Marketing - Brands can incorporate humor and nostalgia to their advertising campaigns to make them more memorable.
3. Global Advert Collaborations - Collaborating with ad agencies from a different country could lead to fresh and creative campaigns with a unique global perspective.
Industry Implications
1. Fashion - Fashion brands can use the GQ campaign as inspiration for their own advertising campaigns that emphasize innovation, self-expression and fashion responsibility.
2. Advertising - Ad agencies can take inspiration from the GQ campaign and create innovative and humorous campaigns for their clients with a nostalgic touch.
3. Entertainment - Celebrity and entertainment brands can use the campaign as inspiration to educate their audiences on being more mindful and responsible consumers of fashion and pop culture.
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