The 'Crack Consumes' Ad Scares Drug Users by Eating Away at Itself
Alexander Lam — May 30, 2013 — Marketing
References: malabarfilmes.br & geekologie
Campaigning against the use of crack, an ad by ad agency Talent called 'Crack Consumes' eats away at itself to scare potential cocaine users. Using mealworms, people printed on the ads were slowly consumed. The terrifying implication behind the ad being that if you use crack, you'll get your face torn off. The ad created an amazing visual effect of a head being slowly torn away at.
In order to encourage the worms to eat, the ads were printed on dough. Behind the dough, cubby-like compartments were filled with worms. With the insects trapped within a glass encasing, the only thing to eat was the ad. As a result, the ads were effectively demolished by the worms before the ad was removed.
In order to encourage the worms to eat, the ads were printed on dough. Behind the dough, cubby-like compartments were filled with worms. With the insects trapped within a glass encasing, the only thing to eat was the ad. As a result, the ads were effectively demolished by the worms before the ad was removed.
Trend Themes
1. Anti-drug Ads - Disruptive innovation opportunity: Create attention-grabbing anti-drug ads that shock and scare potential users.
2. Innovative Advertising Techniques - Disruptive innovation opportunity: Experiment with unconventional advertising techniques like self-consuming ads to grab consumers' attention.
3. Interactive Ads - Disruptive innovation opportunity: Develop interactive ads that engage consumers in unique and memorable ways.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Advertising agencies and firms can create ads that use shocking and innovative techniques like self-consuming ads.
2. Public Health - Disruptive innovation opportunity: Public health organizations can use attention-grabbing ads to discourage drug use and promote healthy behaviors.
3. Printing and Publishing - Disruptive innovation opportunity: Printing and publishing companies can experiment with new materials and technologies to create hyper-realistic and engaging print ads.
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