The Amnesty International Arms Trade Campaign is Out of Control
Meghan Young — February 21, 2013 — Marketing
References: facebook & ibelieveinadv
The Amnesty International Arms Trade ad campaign may liken the industry to natural disasters that sweep through cities and countries only to leave devastation in their wake. But unlike tsunamis and tornados, which are acts of Mother Nature and are virtually unstoppable, the arms trade can be managed if the effort is put in.
Created by the TBWA ad agency branch based in Paris, France, the Amnesty International Arms Trade campaign depicts just how out of control the industry really is. By doing so, it strengthens its plea to create an arms treaty. Art directed by Mohamed Bareche with creative direction by Eric Holden, Rémi Noël and Philippe Simonet, the Amnesty International Arms Trade campaign is powerful and imaginative, which will catch anyone's attention.
Created by the TBWA ad agency branch based in Paris, France, the Amnesty International Arms Trade campaign depicts just how out of control the industry really is. By doing so, it strengthens its plea to create an arms treaty. Art directed by Mohamed Bareche with creative direction by Eric Holden, Rémi Noël and Philippe Simonet, the Amnesty International Arms Trade campaign is powerful and imaginative, which will catch anyone's attention.
Trend Themes
1. Militarized Advertising - Disruptive innovation opportunity: Explore new ways to create impactful ads by incorporating elements of militarization.
2. Arms Trade Regulation - Disruptive innovation opportunity: Develop technologies or initiatives to better manage and regulate the arms trade industry.
3. Activist Ad Campaigns - Disruptive innovation opportunity: Utilize creative advertising strategies to raise awareness and mobilize support for social causes like arms treaty agreements.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Innovate advertising techniques to make ads more engaging and impactful for a wide range of campaigns.
2. Arms Trade - Disruptive innovation opportunity: Develop technologies or systems to ensure responsible and ethical practices within the arms trade industry.
3. Activism - Disruptive innovation opportunity: Explore new ways to utilize media and advertising to promote and encourage long-lasting social change.
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