A Campaign Against Histoplasmosis has Birds Nesting on Organ Branches
Alexander Lam — May 31, 2013 — Marketing
References: ibelieveinadv
In a campaign against Histoplasmosis, a series of branched organs with nested birds were created by American ad agency Publicis. Histoplasmosis is a disease that affects the lungs and is contracted through fungi. The fungus found in bird droppings is a major contributor to cases of Histoplasmosis. Thus, the ad's text of “birds infest more than trees” warns of the danger of bird infestations. The accompanying drawings with birds inside pseudo-organs further emphasizes this fact.
Through the print ads, histodisease.org hopes to raise awareness for the avoidable ailment. The campaign was created to reduce the number of deaths resulting from bird infestations. Over 600 people a year fall victim to the disease. It's estimated that there are 500,000 people in America alone that contract Histoplasmosis.
Through the print ads, histodisease.org hopes to raise awareness for the avoidable ailment. The campaign was created to reduce the number of deaths resulting from bird infestations. Over 600 people a year fall victim to the disease. It's estimated that there are 500,000 people in America alone that contract Histoplasmosis.
Trend Themes
1. Histoplasmosis Awareness - Creating campaigns and advertisements to raise awareness about Histoplasmosis and its causes.
2. Disruptive Advertising - Utilizing creative and visually striking ads, such as bird-infested organ ads, to grab attention and convey a message.
3. Preventive Measures Against Bird Infestations - Highlighting the importance of taking precautionary steps to avoid bird infestations and minimize the risk of contracting Histoplasmosis.
Industry Implications
1. Advertising - The advertising industry can explore innovative ways of raising awareness about health issues through eye-catching and thought-provoking campaigns.
2. Healthcare - The healthcare industry can focus on educating the public about Histoplasmosis, promoting preventive measures, and monitoring cases to minimize its impact.
3. Sanitation Services - Sanitation service providers can develop new solutions and technologies to mitigate bird infestations, providing effective methods for prevention and control.
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