The '13th Street Horror Channel' Ads Kill Off Cinderella and Snow White
Leslie Chen — August 19, 2013 — Pop Culture
References: miamiadschool & adsoftheworld
Sometimes an unhappy ending is all you're looking forward to, and these 13th Street Horror Channel advertisements know exactly how you feel.
Created by the Miami Ad School in New York with illustrator Rose Sacktor, the campaign advertises 'The Horror Channel,' a TV station which specializes in thrillers, gruesome tales and just about anything that will send a chill down your spine. The genius behind these ads is their use of classic Disney fairy tales and then putting a twist on the expected happily ever afters; Snow White never wakes up, Cinderella breaks her leg while losing her glass slipper and Belle from Beauty and the Beast faces a tragic death.
The campaign's copy "For those who'd rather the unhappily ever after" provides the perfect finishing touch to these 13th Street Horror Channel ads.
Created by the Miami Ad School in New York with illustrator Rose Sacktor, the campaign advertises 'The Horror Channel,' a TV station which specializes in thrillers, gruesome tales and just about anything that will send a chill down your spine. The genius behind these ads is their use of classic Disney fairy tales and then putting a twist on the expected happily ever afters; Snow White never wakes up, Cinderella breaks her leg while losing her glass slipper and Belle from Beauty and the Beast faces a tragic death.
The campaign's copy "For those who'd rather the unhappily ever after" provides the perfect finishing touch to these 13th Street Horror Channel ads.
Trend Themes
1. Dark Twist on Classics - Marketers can create dark twists on classic products or stories to attract customers who may be looking for something more unconventional.
2. Mashup Marketing - Combining multiple genres or themes in marketing campaigns could attract a wider range of customers looking for unique experiences.
3. Morbid Humor - Adding a touch of dark humor to marketing campaigns could appeal to customers who enjoy unconventional or taboo topics.
Industry Implications
1. Entertainment - The entertainment industry can utilize twisted or darker versions of classic content to attract viewers looking for something fresh and unique.
2. Fashion - The fashion industry can create darker or edgier versions of classic styles to appeal to consumers looking for unique and unconventional clothing options.
3. Travel - Travel marketers can utilize a darker or unconventional approach in marketing campaigns to attract travelers looking for unique and unconventional experiences.
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