Recycled denim products speak to a consumer desire for hip, eco alternatives
Implications - With a desire to be perceived more eco-conscious, consumers are choosing upcycled products created from materials like denim to communicate a sustainable ethos as well as keen fashion sense. The utilization of recycled materials decreases brand dependency on new materials, which in turn decreases costs, increases sales and creates a hip, eco aesthetic that appeals to young consumers.
Trend Themes
1. Upcycling - The utilization of recycled materials appeals to young consumers and decreases brand dependency on new materials, which in turn decreases costs.
2. DIY - The trend of repurposing old jeans is seen in several of the examples listed and offers a great way to recycle old and unwanted garments.
3. Vintage/destroyed Denim - Scotch & Soda's children's apparel collection takes on an adult approach to kiddie couture by featuring a lot of destroyed denim pieces.
Industry Implications
1. Fashion - The fashion industry can integrate upcycling and vintage/destroyed denim trends to offer eco-conscious and stylish products to young consumers.
2. Diy/craft - The DIY/craft industry can leverage the trend of repurposing old jeans by offering workshops and materials for projects like denim lunch bags and pencil cases.
3. Home Decor - The home decor industry can incorporate upcycled denim products such as carpets, sacks, and coasters to offer eco-friendly decorative items for homes.
9 Featured, 79 Examples:
1,287,687 Total Clicks
Date Range:
Jan 13 — Feb 14
Trending:
Warm
Consumer Insight Topics:
