Targeting millennial drivers, auto manufacturers boast built-in WiFi
Implications - Speaking to generations raised online that demand consistent connectivity, auto manufacturers are releasing models that feature built-in WiFi to further enhance the driving experience. By enhancing sedans to be connected, brands are responding to the lifestyle of consumers who require further integration of digital solutions, which in turn helps increase agility in the fiercely competitive automotive market.
Trend Themes
1. Built-in Wifi in Cars - Auto manufacturers are releasing models that feature built-in WiFi to further enhance the driving experience for millennial drivers.
2. Onstar 4G LTE Connectivity - Luxury auto brands such as Cadillac and Opel are equipping their cars with OnStar 4G LTE connectivity, providing passengers with a connected experience on the go.
3. Integration of Digital Solutions in Automobiles - Automakers are responding to the lifestyle of consumers who require further integration of digital solutions, which in turn helps increase agility in the fiercely competitive automotive market.
Industry Implications
1. Automotive Industry - Auto manufacturers are releasing new models that feature built-in WiFi and other digital solutions that cater to millennial drivers.
2. Technology Industry - OnStar 4G LTE connectivity and other digital solutions in automobiles showcase the continued integration of technology in various industries.
3. Telecommunications Industry - Luxury auto brands partnering with telecommunications companies to offer connected car options highlights the intersection of the telecommunications and automotive industries.
