The Coiff Your Success Magazine Campaign Showcases Creative Styles
Meghan Young — February 19, 2013 — Pop Culture
References: komet.ch & ibelieveinadv
At first, the Coiff Your Success Magazine ad campaign may look like one of many editorials that have gone down the artistic route by featuring sketches on top of model portraits. Although that might not be that far off, the sketches are actually dramatic depictions of hairstyles, which is exactly what this European publication focuses on.
Conceived and executed by Komet, an ad agency based in Switzerland, the Coiff Your Success Magazine ad campaign was art directed by Roland Zenger and Joël Weber with creative direction by Thom Pfister. Shot by a host of photographers (Julia Saner, Alex Anderfuhren, Marc Asekhame, Jonas Weibel and Sam Konrad), the print ads were artistically rendered by illustrator Zora Gauch and graphic designer Natalia Funariu.
Conceived and executed by Komet, an ad agency based in Switzerland, the Coiff Your Success Magazine ad campaign was art directed by Roland Zenger and Joël Weber with creative direction by Thom Pfister. Shot by a host of photographers (Julia Saner, Alex Anderfuhren, Marc Asekhame, Jonas Weibel and Sam Konrad), the print ads were artistically rendered by illustrator Zora Gauch and graphic designer Natalia Funariu.
Trend Themes
1. Hair Artistry - The Coiff Your Success Magazine Campaign showcases dramatic depictions of hairstyles that could inspire the beauty industry to create more artistic hair designs.
2. Artistic Advertising Trends - The use of artistic and dramatic depictions of hairstyles in the Coiff Your Success Magazine Campaign highlights the possibility of future ad campaigns in other industries using similar creative approaches.
3. Collaborative Creativity - The Coiff Your Success Magazine Campaign showcases how collaboration between different creative professionals such as photographers, illustrators, and graphic designers can lead to innovative and visually impactful advertising.
Industry Implications
1. Beauty and Hair Care Industry - The Coiff Your Success Magazine Campaign could inspire the beauty and hair care industry to create more dramatic and artistic hairstyles that could attract a wider audience.
2. Publishing and Journalism Industry - The Coiff Your Success Magazine Campaign highlights how ad campaigns can be creatively executed to showcase the core focus and values of a publication, which could inspire similar approaches in other publications, both online and offline.
3. Advertising Industry - The Coiff Your Success Magazine Campaign showcases a new approach in advertising that combines the expertise of artists, photographers, and graphic designers and brings a refreshing and visually striking new style to advertising campaigns.
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