The Thai Health Promotion Foundation Campaign is Gorily Scalped
Meghan Young — February 28, 2013 — Autos
References: bbdo & ibelieveinadv
The Thai Health Promotion Foundation ad campaign is shockingly gory in order to get people's attention right off of the bat. It involves helmets made out of human scalps as though someone took a page out of an Indian warrior's playbook. Of course, scalping never looked so neat and purposeful. There is a chin strap and everything.
Conceived and executed by BBDO Proximity, an ad agency based in Thailand, the Thai Health Promotion Foundation ad campaign grimly illustrates the consequences of not wearing a proper helmet. Going bare essentially equates to death. The ads cleverly read, "100% guaranteed dead helmet."
The Thai Health Promotion Foundation ad campaign was expertly art directed by Arayanan Markchoo and Suthisak Sucharittanonta with creative direction by Vasan Wangpaitoon, copy by Phacharanath Jamornchureekun and photography by Remix Studio.
Conceived and executed by BBDO Proximity, an ad agency based in Thailand, the Thai Health Promotion Foundation ad campaign grimly illustrates the consequences of not wearing a proper helmet. Going bare essentially equates to death. The ads cleverly read, "100% guaranteed dead helmet."
The Thai Health Promotion Foundation ad campaign was expertly art directed by Arayanan Markchoo and Suthisak Sucharittanonta with creative direction by Vasan Wangpaitoon, copy by Phacharanath Jamornchureekun and photography by Remix Studio.
Trend Themes
1. Gory Advertising - Using shock value and gore to capture audiences' attention in advertising.
2. Helmet Promotion - Campaigns promoting proper helmet use and safety.
3. Graphic Illustration - The use of graphic illustrations to create emotional and memorable messaging.
Industry Implications
1. Advertising - Opportunities for ad agencies to create disruptive and attention-grabbing campaigns like these for various products and services.
2. Health and Safety - Potential for organizations promoting health and safety to use creative and impactful messaging to promote their cause.
3. Art and Design - Graphic design and photography industries can explore the possibilities of using gore and shock value in their work to create memorable images.
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