Brands are releasing sakés with low or zero alcohol content
Trend - The low-alcohol beverage trend now includes saké, as the Japanese rice wine is now being offered with either a limited amount of alcohol, or none at all. These products open up the demographics that could potentially enjoy this beverage.
Insight - While alcohol consumption is going down in Millennial and Gen Z demographics in North America, these same demographics are likely to enjoy diverse cuisines from around the world as a result of ethnic diversity and exposure to various cuisines through social media. Brands that are able to cater to their more cultured palettes will remain relevant among these consumers.
Insight - While alcohol consumption is going down in Millennial and Gen Z demographics in North America, these same demographics are likely to enjoy diverse cuisines from around the world as a result of ethnic diversity and exposure to various cuisines through social media. Brands that are able to cater to their more cultured palettes will remain relevant among these consumers.
Workshop Question - How is your brand appealing to Millennial and Gen Z habits?
Trend Themes
1. Low-alcohol Beverages - The growing trend towards low-alcohol beverages includes sake, which opens up new demographics for potential consumption.
2. Non-alcoholic Alternatives - The release of non-alcoholic wines and sake alternatives provides a sophisticated drinking experience for non-drinkers and sober-curious consumers.
3. Fermented Beverages - Innovative uses of traditional fermented beverages, such as amazake or sweet sake, create unique and flavorful beverage options for consumers.
Industry Implications
1. Beverage - The trends in alcohol consumption provide opportunities for beverage companies to explore low-alcohol and non-alcoholic alternatives.
2. Fashion - The success of a fashion label's alcoholic sake indicates a potential market for branded alcoholic beverages.
3. Wine - The use of traditional wine-making techniques in non-alcoholic wine production creates opportunities for wineries to offer a healthier and traceable option for consumers.
