The Premier Protein Cinnamon Roll Shakes Have 30 Grams of Protein
Michael Hemsworth — October 2, 2020 — Marketing
References: premierprotein & trndmonitor
The Premier Protein Cinnamon Roll Shakes have been unveiled by the brand in celebration of National Cinnamon Roll Day to help offer health-conscious consumers with an alternative way to indulge their craving for baked goods. The protein shake maintains the flavor of indulgent cinnamon rolls, but with just 160 calories and one gram of sugar to make it a healthier option to choose. The shake also features a whopping 30 grams of protein along with 24 vitamins and minerals.
Director of Marketing at Premier Nutrition Nick Stiritz spoke on the new Premier Protein Cinnamon Roll Shakes saying, "Every health journey is unique, and so are people's flavor preferences. That's why it's important that we continue to bring innovative, new-to-category flavors to our shake portfolio – delighting our loyal fans and bringing in new ones seeking to shake up their routine. We think Cinnamon Roll will be a popular new addition to the 30g Shake family – and especially perfect as we approach the holiday season."
Director of Marketing at Premier Nutrition Nick Stiritz spoke on the new Premier Protein Cinnamon Roll Shakes saying, "Every health journey is unique, and so are people's flavor preferences. That's why it's important that we continue to bring innovative, new-to-category flavors to our shake portfolio – delighting our loyal fans and bringing in new ones seeking to shake up their routine. We think Cinnamon Roll will be a popular new addition to the 30g Shake family – and especially perfect as we approach the holiday season."
Trend Themes
1. Health-conscious Protein Shakes - Protein shake alternatives that satisfy cravings and meet the needs of health-conscious consumers.
2. Innovative New Flavors - Introducing new-to-category flavors in protein shakes to appeal to a wider audience.
3. High-protein Beverages - Increasing demand for high-protein beverages that cater to fitness enthusiasts and health-conscious consumers alike.
Industry Implications
1. Food and Beverage - Innovative protein shake flavor options like Cinnamon Roll could create a new market segment for healthy, yet tasty beverages.
2. Fitness and Health - The high protein content and low sugar levels could appeal to a wider audience of fitness enthusiasts, bodybuilders, and health-conscious consumers seeking a more balanced nutritional product.
3. Nutritional Supplements - Increasing demand for high-protein supplements, which are a result of increasing awareness of the importance of protein in maintaining a balanced diet.
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