Pecans are now being used as alternatives to traditionally dairy-based products
Trend - With more consumers now being willing to experiment with and consume alternative ingredients, pecans are now being used as a replacement for dairy in everything from milks and creamers to ice creams.
Insight - The growth in popularity of alternative ingredients in everything from beverages to meals and desserts stems from multiple sources. First, the quality of these ingredients has enhanced over time, and they better imitate the ingredients they're replacing. They're also viewed as more ethical, nutritious, and sustainable than their dairy and meat counterparts--making consumers feel like they're making better lifestyle choices.
Insight - The growth in popularity of alternative ingredients in everything from beverages to meals and desserts stems from multiple sources. First, the quality of these ingredients has enhanced over time, and they better imitate the ingredients they're replacing. They're also viewed as more ethical, nutritious, and sustainable than their dairy and meat counterparts--making consumers feel like they're making better lifestyle choices.
Workshop Question - How is your brand experimenting with quality alternative ingredients/products?
Trend Themes
1. Alternative Ingredients - The growth in popularity of alternative ingredients in everything from beverages to meals and desserts stems from multiple sources.
2. Plant-based Alternatives - Consumers are more willing to experiment with and consume plant-based alternatives as they are viewed as more ethical, nutritious, and sustainable than their dairy and meat counterparts.
3. Convenience Packaging - Brands are introducing more convenient packaging that allows consumers to enjoy plant-based alternatives on the go or at any time suitable to them.
Industry Implications
1. Food and Beverage - Food and Beverage industry professionals can develop innovative, plant-based products that are based on the nutrition needs of consumers who are health-conscious.
2. Sustainability - Sustainability industry professionals can help businesses reduce their carbon footprint by promoting the adoption of plant-based ingredients and biodegradable packaging materials.
3. Packaging - Packaging industry professionals can develop innovative packaging designs that improve the convenience and portability of plant-based products.
