Cosmetic brands release products that can be used on both hair and skin
Trend - Products related to hair and skin are typically sold as separate collections, but more brands are now releasing products that can be used to enhance both. Everything from multipurpose balms to spray powders for both the hair and body are now being sold by cosmetic brands.
Insight - When it comes to self-care, a lack of time can prevent busy consumers from partaking in all the rituals they'd like to. These consumers turn to brands that speed up the process of self-care by offering hybrid products and solutions that cut down on their routines.
Insight - When it comes to self-care, a lack of time can prevent busy consumers from partaking in all the rituals they'd like to. These consumers turn to brands that speed up the process of self-care by offering hybrid products and solutions that cut down on their routines.
Workshop Question - How is your brand prioritizing convenience for its customers?
Trend Themes
1. Multipurpose Products - Cosmetic brands are releasing multipurpose products that can be used on both hair and skin, which offer disruptive innovation opportunities for brands to speed up the process of self-care by offering hybrid products and solutions that cut down on their routines.
2. Dry Shampoos - Natural, botanically scented dry shampoos that double as body powders, offer opportunities for using plant-based powders to improve personal care experiences while absorbing excess oil and neutralizing odors.
3. Purple Shampoos - Purple shampoos that neutralize yellow tones and maintain cool tones for blonde, grey, and white hair, offer opportunities for color management and nourishment in the haircare industry.
Industry Implications
1. Cosmetics - Multipurpose products that can be used on both hair and skin are disrupting the cosmetics industry by combining beauty routines in a time-efficient manner.
2. Personal Care - Dry shampoos that double as body powders are disrupting the personal care industry by using natural, plant-based powders to improve personal care experiences while absorbing excess oil and neutralizing odors.
3. Haircare - Purple shampoos that neutralize yellow tones and maintain cool tones for blonde, grey, and white hair, offer opportunities for color management and nourishment in the haircare industry.
