Brands are launching hybrid dairy and plant-based milk beverages
Trend - Brands in the dairy space are launching new hybrid milk beverages comprised of plant-based milk and dairy milk. The new beverages leverage the taste and health benefits of both products, appealing to consumers looking to reduce their consumption of animal products.
Insight - As "flexitarian" diets continue to gain popularity, many consumers are looking to reduce their consumption of animal products. As a result, plant-based alternatives are growing rapidly with a significant portion of sales are coming from non-vegans. These individuals are in search of products that offer a higher nutritional value without compromising on taste. Consumers will flock to brands that offer decadent and healthy alternatives.
Insight - As "flexitarian" diets continue to gain popularity, many consumers are looking to reduce their consumption of animal products. As a result, plant-based alternatives are growing rapidly with a significant portion of sales are coming from non-vegans. These individuals are in search of products that offer a higher nutritional value without compromising on taste. Consumers will flock to brands that offer decadent and healthy alternatives.
Workshop Question - How can your brand meet the growing demands of flexitarians?
Trend Themes
1. Hybrid Dairy Beverages - Consumers are looking for decadent and healthy alternatives and will flock to brands that offer it.
2. Lactose-free Hybrid Milks - Dairy and plant-based milk blends are lactose-free, making them ideal for consumers with sensitivities.
3. Hybrid Dairy Compounds - Plant-based compounds can be combined with cow's milk to reduce the amount of milk used by 50% and create hybrid dairy products.
Industry Implications
1. Food and Beverage - Food and beverage industry professionals can harness the power of hybrid dairy trends to create new products that appeal to health-conscious consumers.
2. Dairy Industry - The dairy industry can embrace hybrid dairy trends to stay relevant and offer innovative products.
3. Plant-based Industry - Plant-based industry professionals can collaborate with dairy companies to create hybrid products that combine the benefits of both worlds.
