Gaming is becoming more accessible for people with disabilities
Trend - Despite gaming's popularity, the industry is still behind when it comes to accessibility for people with disabilities. This is slowly changing with initiatives, tools and features that make gaming more inclusive.
Insight - Inclusion and accessibility has become a greater focus among brands because of the growing consumer demand for businesses to cater to more specific consumer needs. The opportunities for online activism are also greater now than they were before, showing businesses that young consumers in-particular are demanding inclusivity in many different forms.
Insight - Inclusion and accessibility has become a greater focus among brands because of the growing consumer demand for businesses to cater to more specific consumer needs. The opportunities for online activism are also greater now than they were before, showing businesses that young consumers in-particular are demanding inclusivity in many different forms.
Workshop Question - How is your brand adapting to the push for inclusion and adequate representation?
Trend Themes
1. Inclusion and Accessibility - Brands are placing a greater focus on inclusion and accessibility due to growing consumer demand. This is reflected in initiatives, tools and features designed to make products/services more accessible to people with disabilities.
2. Gender Diversity - Gaming companies are launching specific initiatives designed to mentor women and boost gender diversity in the industry.
3. Accessibility Databases and Reviews - Platforms and databases, such as Can I Play That?, are being developed to provide accessible information on video games and the industry, including the presence and adoption of accessibility-focused features.
Industry Implications
1. Gaming - The gaming industry is slowly changing to be more inclusive, accessible and diverse, in response to the growing consumer demand for businesses to cater to the needs of marginalized groups, such as people with disabilities.
2. Technology - With investments in new tools, features, and initiatives to make products/services more accessible, the need to always consider inclusion and diversity when producing hardware, software, and digital content will become more important in the tech industry.
3. Non-profit Organizations - Charities are recognizing the need to bridge the gap in accessibility and inclusion in gaming, working with gaming companies to make gaming more accessible for people with disabilities.
